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  • prompt Engineering

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Dr. A. Nirmal Raj

Professor

Area of Specialization:

MARKETING

Research Interests:

MARKETING

Journal Publications:

  • “Industrial Mishaps and their Preventive Measures – A case of Asian Colour System, Chennai, Tamilnadu, India”, European Journal of Molecular and Clinical Medicine, Vol.07, Issue 06; ISSN 2515-8260.
  •  “Critical Factors Leading to Successful Implementation of HRD Practices/Policies in Indian Commercial Banks: Employees Perspective” The Empirical Economics Letters, ISSN 1681 8997. (Under Review)
  • “Computational Analysis and Intelligence for Mediating Effect of Investment Knowledge on Investment Intention and Investment Behaviors” - Elsevier - Materials Proceedings Published on 18th February 2021, 2214-7853.
  • “ An Analytical Study on Impact of Toll Charges on profitability in Globelink WW India Pvt Ltd - Solid State Technology (Scopus Indexed and Anna University Annexure), Volume:63, Issue 5, Page no- 6419-6427, ISSN NO- 0038-111X, December 2020.
  • A Revisit on the Application of Hackman and Oldham Model in Organization in International Journal of Research in Commerce and Management, Volume No 2, Issue No 2 February 2011, ISSN 0976-2183.
  • A Study on Quality of Service as a tool for Enhancement of Customer Satisfaction in Banks in International Journal of Business Intelligence and Management, Volume 2, 2010, ISSN 0972-9380.
  • RFID Technology in Retail Industry. International Journal of Retailing and Rural Business Perspectives, Volume 2, Number 2, April-June 2013, ISSN 2279-0942.
  • Structural Equation Model for banking Sector in International Journal of Business Intelligence & Innovations, Special Volume 2, Issue 2 August 2015, ISSN 2348 - 4705.
  • Probing The Factors Influencing Shoppers’ Behaviour And Its Impact On Shoppers’ Loyalty – An Empirical Study With Special Reference To Shopping Malls In Chennai City, Asian Journal of Research in Social Sciences and Humanities, Vol-6,Issue-5, May-16, ISSN 2249-7315.
  • Employees Job Satisfaction in Information Technology Organizations in Chennai City - An Empirical Study, Asian Journal of Research in Social Sciences and Humanities, Vol-6, Issue-4, April-2016, ISSN 2249-7315.
  • Behavioural Intention & Customer Satisfaction in Banking Sector: A Sem Approach, Asia Pacific Journal of Marketing & Management Review, Vol No-5, Issue – 8, August 2016, ISSN 2319-2836.
  • Examining the Interrelationship among Organizational Justice, Organizational Climate and Organizational Citizenship Behaviour with Respect to Telecommunication Industries in Chennai, IJER, Vol-13, Issue-4, 2016, ISSN 0972-9380.
  • Exploring the Role of Quality of Services on Organizational Performance in Selected Public Banks in Chennai City, Asian Journal of Research in Social Sciences and Humanities, Vol-6, Issue-10, Oct-16, ISSN 2249-7315.
  • Finance for Micro,Small and Medium Enterprises (MSMEs) - A Conceptual Frame Work in International Journal of Economic research, Volume 16, 2019, ISSN : 0972 - 9380.
  • E-Tailing the future- In the Indian Scenario published in New Media Marketing Re-Inventing New Avenues by Excel Books during April 2009.
  • Shoppers Expectations about Hyper Market in Chennai published by St. Joseph’s College of Engineering in Edited Book Volume during April 2010

Books Reviewed

  • Marketing, That Works in India Authored by YLR. Moorthy, Pearson Publication
  • Organisational Behaviour Authored by PS.James, Pearson Publication
  • Strategic Management Authored by Dr. Jacob Thomas, Pearson Publication

Study Material

  • Service Marketing for Tamil Nadu Open University
  • Advertising Management and Sales Promotion for University of Madras
  • Retail Management for University of Madras

National & International Conference:

  • National level Seminar on IPR – The Way Forward organised by Meenakshi Engineering college on 30th September & 1st October 2016.
  • International Conference on e Waste Management by Dr. MGR University on 20,21st August 2015.
  • International Conference on Business Excellence, Strategies & Transcendence by Sree Sastha Institute of Engineering & Technology on 23rd January, 2014.
  • AICTE Sponsored National level Seminar on the Significance of Social Marketing in India by Easwari Engineering College on 2nd September, 2010.
  • Presented Paper on Employee Engagement at the National Conference organized by Bharath University on 27th August, 2010.
  • National Conference on Building Global Leadership organized by St.Joseph’s College of Engineering on 16th April, 2010
  • International Conference on Innovative Practices in Management by Paavai Engineering College on 31st December 2009.
  • International Conference on Retail Excellence organized by SRM University during 22 – 24 December, 2009.
  • International Conference on impact of Economic Crisis in Global Business Scenario organized by Sri Sai Ram Institute of Management Studies during 24 – 25 September, 2009.
  • National Conference on New Media Marketing organized by Aalim Muhanned Salegh College of Engineering on 25th April, 2009
  • National Conference on Changing role of Service Sector – A Global Perspective organized by Kalasalingam University during 7 – 8 March, 2008
  • International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies during 21 – 22 September, 2007
  • National Seminar on Emerging Management Paradigms organized by University of Madras during 23 – 24 February, 2006
  • National Seminar on Promoting Excellence in Technical Education – The Deemed University Model organized by Velammal Engineering College on 28 March, 2008.

Academic Experience:

  • Saveetha Engineering College as Professor & Head September 2019 to till date
  • Learnvel Pvt Ltd (Velammal New Gen Network) as Business Head July 2018 Aug 2019
  • Velammal Engineering College as Professor& Head DOMS July 2014 – June 2018
  • Saveetha Engineering College as Professor (SG) June 2012 – July 2014
  • Velammal Engineering College as Professor June 2007 – Jan 2012
  • Tagore Engineering College as Lecturer April 2005 – May 2007
  • Vel Tech Group of Educational Institution as Lecturer June 2002 – March 2005

Guideship Details:

Recognized as a Supervisor (Ref No: 2880017) for guiding Ph.D. scholars of Anna University under the faculty of MANAGEMENT SCIENCES.

Conferences/Seminars/Workshops Attended:

  • Two-Week AICTE approved FDP on 'Pedagogy for Online and Blended Teaching-Learning Process (FDP201x) Under the aegis of MHRD Conducted by IIT Bombay from 14th September to 12th October 2017
  • Two-Week AICTE approved FDP on Foundation Program on ICT in Education (FDP101x) Under the aegis of MHRD Conducted by IIT Bombay from 3rd August to 7th September 2017
  • QIP on Model-based Instruction of Outcome-Based Education organized by Technical Teachers Training Institute, Ministry of HRD, Government of India during June 16 – 18, 2016.
  • Reflection Lab for School Leaders organised by CII Institute of Quality from 15th – 17th October 2015.
  • FDP on Financial Literacy organized by Department of Management Studies, Satyabama University on March 7, 2013
  • National Workshop on Research Journal Paper Writing and Publication organized by Saveetha School of Engineering, Saveetha University, on 21st December 2012.
  • Workshop on Enterprise Resource Planning – A Road Ahead organized by Anna University on November 7, 2009
  • STTP on Team Building & Leadership Skills organized by Mailam Engineering College from March 2 – 6, 2009
  • SDP on Innovative Teaching Pedagogy for Technical and Management Faculty organized by VCMCS from April 28 – May 03, 2008
  • FDP on Task-oriented teaching organized by VEC on August 01, 2008
  • Soft Skills Workshop organized by Infosys Technologies Ltd during September 24 – 28, 2007
  • FDP on Games for Management Teaching organized by University of Madras during February 23 – 25, 2005
  • SDP on Inter-Personal Skills Development in Management organized by Vellore Institute of Technology during February 2 – 16, 2005
  • QIP on Instructional Design and Delivery organized by Technical Teachers Training Institute, Ministry of HRD, Government of India during April 12 – 17, 2004
  • Department of Science & Technology (NSTEDP), Govt. of India Sponsored Faculty Development Program on Entrepreneurship at Vellore Institute of Technology-TBI from 15th to 27th November 2010.
  • NEN Sponsored Advanced course on the Business plan at International Institute of Information & Technology, Bangalore from 2nd to 4th August 2010
  • NEN Foundation Course at Aurora Business School, Hyderabad during October 19 – 23, 2009

 

Placements

placement sec 2021

Saveetha Engineering College (SEC) has always been a favourite destination of recruitment for over 230+ Multinational companies and firms. Our focus on placement centers on creating new approaches to attract the best from the industry to our campus.

  • 97% Placement in 2022 Batch.
  • 233 plus Multinational Company visited our Campus
  • 1302 Placement Offers
  • Highest CTC of Rs. 34 Lakhs per annum
  • Average CTC of Rs. 6.15 Lakhs per annum

Testimonial

  • Prof. K. K. Aggarwal, Chairman -NBA, New Delhi

    I have seen this college is taking the full advantage of Autonomous status and designed the curriculum properly. The placement of this college is very good. It was pleasant to see that the greatest paradigm of the education based on quality curriculum, outcome based education, and new emerging technologies are implemented in the curriculum. I'm very sure that the graduates of this college will continue to serve the society.
  • Mr. Jayaprakash Gandhi, Career Consultant & Analyst

    Feeling great to be at Saveetha Engineering College. Students are very interactive and eager to learn emerging technologies. Best wishes.
  • Mr. Udayakumar Ramamoorthy, Managing Director, Cloud First Products and Platforms, Accenture - India

    Unbelievable campus and was amazed with the Lab infrastructure, Teaching methodology and Framework. Very well informed and researched leadership. It was a pleasant and wonderful experience at SEC.
  • Ms. Rohini, Master's in Electrical and Computer Engineering, University of Windsor, Canada

    The most significant period of my student life was at Saveetha Engineering College (SEC). In SEC I learned the confidence to accomplish something that I previously thought was quite unachievable. When I got the chance to pursue an engineering degree, I was eager to learn new skills in the heart of Chennai, particularly at the SEC, to prepare me for the remainder of my coursework and future employment. If you want a fantastic environment and intriguing study options right in Chennai, SEC is one of the BEST options. I am now a proud Saveetha Engineering College alumni who have accomplished something greater than my wildest dreams.
  • Ms. Chandragiri Preethi, Master’s in Business Analytics, University of New Haven, USA

    My journey with Saveetha Engineering College (SEC) was incredible. We all know that college life plays a vital role in every student's life. I have enjoyed my student life during my Bachelor’s. Saveetha enhances the students to gain knowledge and confidence in every aspect. We have the best faculty and infrastructure too. The years I spent here, gave me a lot of memories for a lifetime. I got placed in IBM as an Associate Application Developer through Saveetha placements. Currently, I am pursuing my Master’s in Business Analytics at the University of New Haven, USA.
  • Ms. E. Cindhu, Application Developer, IBM

    College life is known as one of the most memorable years of one's life. It is entirely different from school life. In same way college life at Saveetha exposes us to new experiences and things that we were not familiar with earlier. Saveetha Engineering College provides us wide variety of activities from which students can explore academics, sports and lot more co-curricular events. These activities not only allow students to interact with each other but also help them to grow their selfconfidence. I elect myself as one of the examples. I built lot more self-confidence to face the external world with courage. Also, I had student friendly environment which makes me free to raise queries regarding academics and co-curricular activities.
  • Mr. Raghavender, placed at SAP

    Hi! Education is our passport to the future. Saveetha Engineering College, so passionately encouraged us to explore more in the field of engineering. Being a Computer Science graduate, I was provided with immense opportunities such as Hackathons, Technical Events, and Webinars of various Top organizations. Professors are very friendly-minded and helped us to explore to the fullest.
  • Ms. S. Divya, SAP Consultant, IBM India Pvt. Ltd.

    A college is a crucial part of everyone's life. To learn, have fun and set up a path in your career! A college is moreover a collaboration of everything to make us a better person in life by expertise! If you admit it, then trust me Saveetha Engineering College is probably the best! I have been to three Hackathons in my four years journey. We had an opportunity to showcase our technical skills and present our projects to the Government of India.
  • Mr. Thilak Gowtham T N, Product Consultant, ZOHO

    Saveetha Engineering College (SEC) gave me a phenomenal space for holistic development. SEC has set up grounds for a complete progressive career. Saveetha Engineering College has been a turning point and my alma mater for success. Along with work, I am also a part of the Executive MBA class from a top B school that happened due to the rich experience I had during my undergraduate days at SEC.

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