Professor

Academic Scores:

Entrepreneurship Development                                162.8039
Entrepreneurship Development                                162.5436
International Business Management                       163.3674
International Business Management                       163.1072
Information Management                                         97
Organisational Behaviour                                         131.3443
Organisational Behaviour                                         135.7043
Professional Ethics in Engineering                           211.0789
Professional Ethics in Engineering                           204.3648

Area of Specialization:

Human resource management

Research Interests:

• Stress Management
• Mobile Commerce
• Organisational psychology

Selected Publications:

National Journal

• “Managing the Global Challenges of Employment Engagement” Annamalai Journal of Management (A Journal of Virtu), Volume 6, Issue 2 December 2013. ISSN: 0974-0406
• “M-Commerce Adoption In India-Few Issues and Evidences” the M-infiniti Journal of management, Volume 6 Issue 2 December 2013. ISSN: 0973-7197
• “Mobile Banking Innovation: Opportunities and Challenges” Annamalai Business Review, Volume 4, Issue 1, July- December 2013. ISSN: 0974-1690
• “Challengers faced by women engineers as managers” The journal Research Explorer Volume -2, April 2013-06-27 Special Issue 10 Titled Women in India: Issues and challenges. ISSN : 2250-1940,
• “Knowledge Management Vistas: Key drivers”, in SRM Management Digest, Vol.8, April 2010, PP.134-142, SRM University.
• “Competency Mapping: A Corporate Tool” in SRM Management Digest, Vol.7, April 2009, P.12, SRM University.
• “Job Stress Interventions for Employee well -being” Journal of Psychological Research”, Mumbai, Vol.2, Issue No1, Jan–June 2007, P.67.
• “Creating Winning Strategy for Employee Retention, Engagement and Talent Management in the Globalised Era” Management Researcher, Vol.XIV, No.2 Oct-Dec 2007, P.21, published by Institute of Management Development and Research, Thiruvanthpuram.
• “Work Place Stress: Problems and Prospectus” in SRM Management Digest, Vol.5, April 2007, P.22, SRM University.
• “Entrepreneurship: Challenges in the 21st Century” Annamalai Journal of Management” Vol.1, Issue No.1 Feb 2007, P.40, Annamalai University.
• “Managing the Occupational Stress with Sense of Humor” Journal of Business and Management Research, Vol.2, Issue No.1 March 2007, P.19, Acharya Institute of Management and Sciences, Bangalore, Karnataka.
• “The Crises of Modern Life: An Overview of Stress Management in the Workplace”, Journal of Management” Vol.3, Issue No.1 & 2, Jan 2006, P.37, KIIT University, Bhuveneshvar, Orrisa, India.

International Journal

• Emerging trends in changing HR Technology and its Landscape, International Journal of Advanced Research in Computer and Communication Engineering Impact factor 2.117Vol.4, Issue.3 Page: 25-29 ISSN0115.4307
• Talent Management System-A Tool For Sustaining Quality In Higher Education, International Journal For Scientific Research & Development, Vol. 3, issue 06 page: 329-334, ISSN 2321-0613
• The Current State of Counseling Research and Practice: Concerns, Directions, and Implications Followed in Top Notch Firms, Indo Global Journal Of Applied Management Science. Vol. 3, issue 2 Page: 32-35, ISSN:2320-7892
• “Mitigate disaster with reference to earthquakes and Floods, International Journal of logistics and SCM, ISSN 2319-9040
• Big data analytics on cloud using Microsoft azure hdinsight, International Journal of latest trends in engineering and technology
• Modern Data Scientist In The Evolution Of Data Science, Refereed Journal Indo Global Journal Of Applied Management Science Impact Factor 1.235Vol.4, issue.1 Page: 32-35, ISSN 2320-7892
• Role of HR in disaster management-an insight on business opportunity, International Journal of information technology and computer perspectives, vol4 no,5 pp2240, ISSN 2319-9016
• “Emerging trends in changing HR technology and its landscape”, in International Journal of Advanced research in computer and communication engineering, Volume 4, Issue 3, March 2015. ISSN no:2319594
• “The Indian Kaleidoscope: emerging trends in M-commerce” in International Journal of Advanced research in computer and communication engineering, Volume 4, Issue 1, January2015. ISSN no:23195940
• “Economics of Tourism for Sustainable Development: Issues and Considerations” in the International Journal of Entrepreneurship & Business Environment Perspectives, Volume 3 Number 4, October - December 2014, page 1269-1281. ISSN: 2279-0918
• “Mobile Market Dynamics in India: A New Marketing Paradigm”, The International journal of Applied Services Marketing Perspectives, Volume 2, issue 2, page no 354-358 April to June 2013.ISSN: 2279-0977
• “M-Commerce on Demand: Changing India’s Mobile Landscape” Pezzottaite International Journal of Logistics and Supply Chain Management Perspective A Refereed Quarterly Journal, Volume 2 Number 4. October – December 2013. ISSN: 2319-9032

Conference

• Presented paper in National conference sponsored by ICTACT, on The impact of Digital Management in Modern Business Scenario” published paper titled, “Assessing the influence of smart phones in recreational activities among the employees of IT sector” 29th January 2016, organised by Sri Chandraprabhu Jain College, Chennai, Tamilnadu.
• “Technological change in IT industry –A study on SMAC approach in business transformation”, in Global Journal of Business and Management Research, A double blind peer reviewed referee red journal, Vol.1, Issue 2, February 2015, ISSN 2347-7841 Page 30-36.
• “Emerging trends and innovations in management in IT industry” BIZAD REVIEW, SRM University, 26th February 2015 with ISSN number.
• Article published in edited book “Spirituality in the work place”, organized by SIMS, Chennai 2-& 3rd June 2012.
• Published in edited book “Emotional intelligence and student, management: Third eye view” organised by SIMS, Chennai 2-& 3rd June 2012.
• Article published in edited book “Management and challenges of m-commerce in India” organized by SIMS, Chennai 2-& 3rd June 2012.
• Published in edited book “Factors affecting student academic stress in engineering colleges” organized by SIMS, Chennai 2-& 3rd June 2012.
• “Strategies For Medical Tourism Development In India” Paper published International conference proceedings, “Competencies Building strategies in business and technology development for sustainable development” organized by SIMS Chennai 23 &n 24 Sept 2011.
• “Challenges and opportunities of Retail Industry in India”, Paper published in conference proceedings “Sustaining growth in the Era of Global Recovery” organized by Vel Tech High tech, Engineering College, Chennai, 26, 27th August 2011.
• “Employee retention in IT sector”, Anna University of Technology, Trichrapalli, 2011
• “Management Education: Problems and Challenges, Article published in National conference Proceedings, organized by SRM Valliammai Engineering College, 2011.
• “Building A Great Place to Work: Engaging Employees to Drive Global Business Success”, Article published in National conference Proceedings, organized by SRM Valliammai Engineering College, 2011.2011
• “An Empirical Study On Problem And Prospects of Poultry Marketing With Special Reference To Nammakkal District, Tamilnadu, Article published in National conference Proceedings, organized by SRM Valliammai Engineering College, 2011.2011
• “Global HR strategy: Challenges and opportunities” Edited Book by Dr.K. Maran et all, Sai Ram Institute of Management Studies, Chennai.
• “Global strategies for Domestic Firms –key to success” Published by Allied Publishers Private limited, New Delhi, Edited by S. Ganesan and Justin Paul IIM, Indore.
• “Global Focus of Management Education in India” Challenges in Management Education, Published by Excell Books, Nariana, Phase–I, New Delhi.

Working Papers:

• Mobile dynamics In India
• M-leadership in India
• Challenges of 21st century learning problems

Work in Progress:

Academic Experience:

20 years in teaching

Guideship Details

Ph.D-Guiding 3 students

Professional Development Activities:

E-cell coordinator

Conferences/Seminars/Workshops Attended

INTERNATIONAL CONFERENCE / SEMINAR

• Presented paper titled, on Paradigm shift in management and presented paper titled, “Technological change in IT industry” 13th February 2015, organised by St Peters’ Institute of Higher Education and research, St Peter’s University, Chennai, Tamilnadu.
• National seminar on, “Investor Awareness” The institute of company secretaries of India, 6th February 2014.
• Workshop on, “Connected thinking in core engineering” organized by National productivity council in association with American chamber of commerce on 4th Friday 2014.
• Participated Workshop, “Companies act 2013” organised by Saveetha engineering college, In association with Companies secretaries of India [CSI] 24th February 2015.
• National conference on “Empowering HR line manager” organised by HR Sangam, Chennai
• “Building And Sustaining A Culture Of Employee Engagement For Competitive Advantage It Sector” Anna University of Technology Trichy.
• “Changing retailing scenario in India-Are we ready?” Organized by School of Management, SRM University, Chennai.
• “Globalization and consumer Protection” Organized by Kalasalingam University.
• Impact of Economic Crisis in Global Business Scenario, titled “Global HR strategy: Challenges and opportunities” Organized by Sai Ram Institute of Management Studies, Sai Ram Eng. College, Chennai.
• Strategic Changing and Challenges in Management, titled “Changing Strategic Approach of e-retailing Business in India” Organized by Annamalai University.
• Micro Finance -A Tool to Eradicate Poverty, titled “Financing Micro Finance: An Economic Approach and rational Approach” Organized by Pondicherry University.
• Global Entrepreneurship, titled “Capitalizing Entrepreneurship Efforts of Economic Development-Emerging Challenges and Prospectus” Organized by SRM University.
• Global Business Strategy in competitive Environment, titled “Brand as a Successful Strategic Asset” Organized by Sai Ram Engineering College, Chennai.
• Global Business Strategy in competitive Environment, titled “Work Life Balance Initiatives-A Strategic Approach” Organized Sai Ram Engineering College, Chennai.
• Global Business Strategy in competitive Environment, titled “Evaluating Performance Management System: A Road Map for Effective Practices” by Sai Ram Engineering College, Chennai.
• Global Business Strategy in competitive Environment, titled “Global Leadership: Key to Corporate Growth” by Sai Ram Engineering College, Chennai.
• Global Business Strategy in competitive Environment, titled “Customers Retention Strategies: Key Success Factors” by Sai Ram Engineering College, Chennai.
• Global Business Strategy in competitive Environment titled “Improving Employee Performance: Prevention and Relaxation Techniques for Coping Stress” by Sai Ram Engineering College, Chennai.
• Global Business Strategy in competitive Environment, titled “Strategic HRM –The Key to Business Intelligence of 21st Century Organization” Organized by Sai Ram Engineering College, Chennai.
• Global Business Opportunities and Challenges (ISGBOC) titled “Work Stress: How to Cope Better with Life’s Challenges” Organized by Loyola College, Chennai.
• Global Business Opportunities and Challenges titled “Assessing and Managing Techno Stress for Organizational Excellence”, Loyola College, Chennai.
• Global Business Opportunities and Challenges titled “Inculcating Galvanized Protocol for Employee Engagement in the Arena of Growing Global Epidemic Evils of Attrition”, Loyola College, Chennai.
• Asia – Pacific HRM conference 2005, “Leading transformation in the 21st century: New Paradigms, New Directions”, NIPM, Chennai.
• Management Process, Problems, Practices in XXI century, titled “Global strategies for Domestic Firms –key to success” by Jansons School of Business, Coimbatore.
• Galloping of Indian services towards Global standards, titled “Micro Credit Analysis” Organized by Muthayammal Engineering College, Rasipuram, Salem.

NATIONAL LEVEL CONFERENCE/ SEMINAR/ WORKSHOP

• Presented paper on “Current trends and opportunities for women entrepreneurship” organised by Alpha arts and science college, 7th October 2015.
• Attended special lecture series “CK. P. Memorial Lecture” Organised By CII and ASPIN institute of India, Conducted @park Shreton, TTK Road, Chennai on 03.08.13.
• Paper presented titled “Challengers faced by women engineers as managers” organised by Bharathidasan University, on29th & 30th April 2013.
• Paper presented titled “Women empowerment through entrepreneurship” organised by Bharathidasan University, on29th & 30th April 2013.
• UGC sponsored National seminar on Impact of First Generation Economic reforms on social sectors “Food Security Problem in India” organized by Erode Arts College (Autonomous), Erode.
• Transformations of organizations in the Global Era paper titled, “Managing the Dynamics of work stress with reference to Manufacturing sector” organized by Valliammai Eng. College, Chennai.
• Transformations of organizations in the Global Era paper titled, “Transforming workforce from high turnover to high retention and retaining talent” organized by Valliammai Eng. College, Chennai.
• Changing Paradigms in Management paper titled “Strategies of Rural Marketing to Gain Competitive Advantage in Global India,” by Annamalai University.
• Human Capital Development Paper titled “Building High performance culture in organization” by Sastha Institute of Engineering and Technology.
• “Promoting Entrepreneurship at the Gross Root Level in the Liberalized Era: Challenges and Dimensions” Paper titled “Beating Stress and Burnout: Strategies for an Entrepreneurial Journey” Organized by Pondicherry Central University.
• “Promoting Entrepreneurship at the Gross Root Level in the Liberalized Era: Challenges and Dimensions” Paper Titled “Women Entrepreneurship in India: Emerging New Perspectives” Organized by Pondicherry central University.
• UGC sponsored National Seminar on “Service Marketing” Paper titled as “Stress Dynamics and Mapping in the Changing Work Environment” by Abdul Hakeem College, Melvisharam.
• “Strategic Management and Challenges to Globalization” Paper titled “Work Stress: Curative Strategy” Organized by Periyar University.
• “Strategic Management and Challenges to Globalization” Paper titled “Employee Retention Strategies for Organizational Excellence” Organized by Periyar University.
• “Challenges to Globalization and Strategies to Overcome Them” Paper titled “Key to Organizational Success: Knowledge on Stress” by MNM Jain Engineering College.
• “Challenges to Globalization and Strategies to Overcome Them” Paper titled “Job stress: A Boon or Bane to Relax” MNM Jain Engineering College.
• “Challenging Management issues In Golbalised Environment” Paper titled “Strategic e- Marketing: key to Success for Changing Global Business Scenario” St Joseph Engineering College.
• “Challenging Management issues In Globalised Environment” Paper titled “The Crisis of Modern Life: an Overview of Stress Management in the Workplace” St Joseph Engineering College, Chennai.
• “Challenging Management issues In Globalised Environment” Paper titled “Talent Management: Corporate Commitments towards Changing New Global Order” St Joseph Engineering College, Chennai.
• “HR- Catalyst for Exploring Innovations” organized by Department Forum PACE, Madras Christian College.
• Participated U.G.C sponsored National Symposium on “A Decade of Reforms –A Critical Review”, M.O.P Vaishnav College for Women, Project for Economic Education –Indian Liberal Group, Chennai.
• “Changing Trends of Human Resource Management” organized by National Institute of Personal Management, (NIPM) Chennai Chapter.
• Participated “Educational Utilization of Indian Standards and Certification” Organized by Rajalakshmi Engineering College” Conducted by Bureau of Indian Standards.
• The Dynamics of Change in Human Resource Management Paper titled “Managing Team Effectively-Key to Success” Stella Maris College, Chennai.
• Global Marketing–Challenges and Opportunities Paper titled “Effective Management of Service –Key to Success”, KSR School of Management K.S.R College of Tech.
• HR Practices and concerns in a Globalizing Economy Paper titled “HR Opportunities and Challenges in the Knowledge Society”, St Joseph’s College, Trichy.
• Emerging Trends in India’s Foreign Trade Paper titled “E-commerce Challenges and Opportunities in the Knowledge Society”, Alagappa University.
• Teaching Entrepreneurship through Experience Sharing and case studies Paper titled “Infusing Entrepreneurial Behaviour through Curriculum - Need of the Hour’, Rajalakshmi Engineering College, Chennai.
• Teaching Entrepreneurship through Experience Sharing Paper titled “Socio Economic Perspectives of Entrepreneurship’- Organized by REC, Chennai.
• Achieving Competitive Advantage through e-Business, “E-commerce for the Development: Challenges and Opportunities”, Organized by Prestige Institute of Management and Research, Indore.
• “Intellectual Property Rights –Changes and Challenges, “Ministry of Human Resource Development, Kongu Arts and Science College, Erode.
• New Growth Cycle in the context of Globalization: Lessons for India, “Managing the Challenges of Service Sector in India-Road to Success” by Jawaharlal Nehru National College, Shimoga.
• Corporate Governance & Ethics Paper titled, “Corporate Governance in India: an Overview”, Nehru College of Management, Coimbatore.
• Corporate Governance & Ethics Paper titled, “Ethics and Corporate Governance” Nehru College of Management, Coimbatore.
• Globalization and the Recent Trends in Banking, Paper titled “Quality and Creativity In Banking And Emerging Needs In Global Banking Environment” Organised by Anna Adarsh College, Chennai.
• Problems and Prospects of Service Sector in India, Paper titled “Problems and Prospects of Service Sector in India in the Context of WTO GATS Proposal” organized by Jamal Mohamed College.
• Ideal education Paper titled “Ethical challenges in Education” organized by Forum for Advancement of Science of Human Development (FASOHD) in collaboration with Central Electrochemical Research Institute, Karaikudi.
• “Ideal Education and ethics In India” organized by Forum for Advancement of Science of Human Development in collaboration with Central Electrochemical Research Institute, Karaikudi.
• “Knowledge Management Is Key CRM Driven Force” Organized by M.O.P Vaishnav College for Women (Autonomous), Chennai.
• UGC Sponsored Golden Jubilee National Seminar on Emerging Management Paradigms Paper titled, “Stress Management Panacea for Improvised Educational Environment” Organized by University of Madras.
• Emerging Trends in Financial Management, the paper titled on “Managing the Finance in Risky Environment” Organized by Adthiyamman College of Engineering at Hosur.
• The Effects of Consumer Culture the Paper titled on “Managing consumer grievances and educating them in the era of knowledge society” Organized by Holy Cross College, Bharathidasan University.
• “Changing Scenario of Consumerism” Silver Jubilee celebration seminar, organized by Bharathidasan University, Trichirapalli.
• Management Education in the Liberalized Era, Paper titled, “Challenges of Management Education for Effective Industry – Institute Interaction” Organized by Dept of Management Studies, Adhiyamaan College of Engineering.
• “Disaster and Crisis Management”, Paper titled, “Managing the Crisis in Indian Power Plant” Organized by Vellammal College of Management and Computer Studies.

Achievements and Awards:

Awarded Honorary degree for meritorious service and achievements of social service from World Classical Tamil University, London.

Memberships

• Review member & editorial board in Researcscript.com
• International Journal of Human Resource Management and for reviewer and Fellow of Professional Society of London Press.
• Research (IJHRMR) - Abstracted and indexed in many of the major global databases. International Society for Research and Development (ISRD), Life time membership. International Journal of Innovation and education Technology.