fbpx

sec logo

FOR
ADMISSION
 8939902737

ADMISSION ENQUIRY

APPLY NOW


Chat with Student Ambassador 

KNOW MORE


BLOGS

KNOW MORE

 

  • enquiry banner
  • enquiry banner
  • prompt Engineering

Autonomous

NIRF

naac

nba

AAAA

Balaji
Professor

Academic Scores:
Accounting for Management                                                    126.7999
Business Research Methods                                                       90
Merchant Banking and Financial Services                              172.9314
Merchant Banking and Financial Services                              159.7284
PROFESSIONAL ETHICS IN ENGINEERING                          202.7435
PROFESSIONAL ETHICS IN ENGINEERING                          221.1153
PROFESSIONAL ETHICS IN ENGINEERING                          222.931
Professional Ethics in Engineering                                           217.7718

Area of Specialization:

  • MBA- Finance & Marketing
  • M.Phil – Finance
  • Ph.D - Finance

Research Interests:

  • Business Ethics and Corporate social Responsibility
  • Financial Inclusion in Unbanked and Under banked areas
  • Green Marketing
  • Rural Marketing
  • Behavioral Finance
  • Neuro Marketing

Selected Publications:

Journal Publications:

  • Balaji R, “Business Ethics for MFIs” Indian Journal of Management, June 2010, Volume 3 Page 39-47
  • Balaji R, “NPA Management in Public Sector Banks- A Study with specific reference to State Bank of Travancore”, SRM Management Digest, April 2011, ISSN 0973-6905,Volume 9,Page 463-473
  • Balaji R, “Advanced Information Technology Practices in Organizations (ERP), International Journal of Innovative Research in Science, Engineering and Technology, Nov,2012, ISSN: 2319-8753
  • Volume 1, Issue 1, P 107-108
  • Balaji R, “Financial Inclusion- A long way to go?”, Research Explorer of Indian Academic Research Association, February 2013, ISSN 2250-1940,Volume II,Page 539
  • Balaji R, “A Study on Quality of Work Life among Employees”, International Journal of Innovative Research in Science, Engineering and Technology, February 2013, ISSN: 2319-8753,Volume 2, Issue 2, P 470-473
  • Balaji R, “Trends, Issues and Challenges in Management Education”, International Journal of Innovative Research in Science, Engineering and Technology, April,2013, ISSN: 2319-8753,Volume 2, Issue 4,P 1257-1262
  • Balaji R, “A study on Attitude towards Stress among college teachers in southern region of Tamilnadu”, Academicia, June,2013, ISSN:2249-7137
  • Balaji R, “Psychographic dimensions of performance appraisal”, Middle-East Journal, 2013, ISSN 1990-9233
  • Balaji R, “HR Role in Change, Transformation and Job Effectiveness”, International Journal of Innovative Research in Science, Engineering and Technology, July,2013, ISSN: 2319-8753,Volume 2, Issue 7,p 2961-2964
  • Balaji R, “Gender Bias in Career with Special Reference to Media and Advertising Agencies”, International Journal of Innovative Research in Science, Engineering and Technology, August,2013, ISSN: 2319-8753,Volume 2, Issue 8, P 3603-3606
  • Balaji R, “A Study on the Problems, Perspectives and Implications of the New Direct Benefit Transfer Scheme With Reference To Kanchipuram District of Tamilnadu”, International Journal of Innovative Research in Science, Engineering and Technology, Sept,2013, ISSN: 2319-8753,Vol. 2, Issue 9,
  • Balaji R, “A study on the effectiveness of sales incentives in improving Sales Performance”, International Journal of Advancements in Research & Technology, November 2013, ISSN:2278-7763) (IJoART),Volume 2, Issue 11
  • Balaji R, “Innovative Strategies to Expedite the Growth of the Indian Economy”, Middle-East Journal, 2013, P 1758-1760, ISSN 1990-9233
  • Balaji R, “Deposit Analysis of Union Bank of India – A Case Study”, Middle East Journal, 2013, Volume 17, Issue 12, ISSN 19909233, Pages 1883-1886
  • Balaji R, “Retail Management in India – A Global Perspective of the Challenges and Opportunities”, Indian Journal of Science and Technology, February,2014, Vol 7(2S), 1–4, ISSN: 0974-5645
  • Balaji R, “Role of Human Resource Manager in Managing stress of Employees in Manufacturing Concerns”, International Journal of Innovative Research in Science, Engineering and Technology, April,2014, Vol 3, Issue 4 p.11070-73,ISSN: 2319-8753
  • Balaji R, “The Ground Reality of Financial Inclusion in India”, International Journal of Marketing and Financial Management, May,2014, Volume 2, Issue 4, ISSN-2348-3954, page 58-61
  • Balaji R, “Financial Inclusion Among Tribals In Nilgiris District”, Radix International Journal Of Research In Social Science, June. 2014, Volume 3, Issue 6 ISSN: 2250 – 3994
  • Balaji R, “Issues and Challenges faced by HR Managers in Employee Engagement in IT Sector”, International Journal of Innovative Research in Science, Engineering and Technology, June. 2014, Vol 3, Issue 6,p.13114-13117,ISSN: 2319-8753
  • Balaji R, “Issues, Challenges and Opportunities in developing Entrepreneurial Skills among women in Rural Sector”, International Journal of Innovative Research in Science, Engineering and Technology, July. 2014, Vol 3, Issue 7,p.14483-485,ISSN: 2319-8753
  • Balaji R, “Talent Management”, International Journal of Innovative Research in Science,
  • Engineering and Technology, August,2014, Vol.3, Issue,8,ISSN: 2319-8753,page 15431-15434
  • Balaji R, “Enhancing Global Environment through Green Marketing”, International Journal of Innovative Research in Science, Engineering and Technology, August2014, Vol 3, Issue 8,p.15130-133,ISSN: 2319-8753
  • Balaji R, “Empowering Generation-Y Entrepreneurs”, International Journal of Innovative Research in Science, Engineering and Technology, September, 2014, Vol 3, Issue 9,p.15903-906,ISSN: 2319-8753
  • Balaji R, “Work Life Balance of Women Employees”, International Journal of Innovative Research in Science, Engineering and Technology, October, 2014, Vol. 3, Issue 10, ISSN: 2319-8753
  • Balaji R, “Inclusive Financial Growth”, Global Journal of Commerce and Management Perspective, October 2014, ISSN 2319-7285, Vol3(5)
  • Balaji R, “An Evaluation of Performance of Asset Reconstruction Companies”, International Journal of Advanced Research, December, 2014, Volume 2, Issue 31
  • Balaji R, “A Study on Impact of E-Retailing”, International Journal of Economic Research, May,2015, ISSN No: 09729380, Vol.12 No.1

International Conference:

  • .Balaji R, “Economic Liberalization in South Asia- Directions for 21st Century”, International Conference organized by IIM, Bangalore, Montclair State University, USA and Mohamad Sathak Trust, Chennai, 10-13 Aug 1998
  • Balaji R, “Higher Education for Human Development”, International Conference at Jamia Hmamdard, New Delhi organized by The British Council,The Association of Indian Universities and Jamia Hamdard, 22-24 Feb,2000
  • Balaji R, “Micro Finance”, International Conference at Pondicherry University, 21-23 Jan,2009
  • Balaji R, “Corporate Social Responsibility in the Globalised Scenario”, International Conference at Holy Cross College, Trichy, 22-24, Jan,2009
  • Balaji R, “International Challenges of Global Business in the 21st Century”, International Conference at Rev.Jacob Memorial Christian College, Ambilikkai, 4-5 Feb,2009
  • Balaji R, “Impact of Economic Crisis in Global Business Scenario:, International Conference at Sri Sairam College of Engineering, Chennai, 24-25, Sept, 2009
  • Balaji R, “ Business Research Methods”, International Conference at SRM University, Chennai, 20-21 Jan,2011
  • Balaji R, “The maturity of Indian Investors”, International Conference at Bharath University, Chennai, 11-12 Aug,2011
  • Balaji R, “Impact of FDI on retail sector in India”, International Conference at Sairam Institute of Management Studies, Chennai, 22-23 Sept,2011
  • Balaji R, “The Role Models or Major violators?”- An Analysis of the extent of implementation of CSR by MNCs in developing Countries”, International Conference at SRM University, Chennai, 17th Feb.2012
  • Balaji R, “Direct Benefit Transfer Scheme”, International Conference at SVN College, Madurai, 12th Feb,2014
  • Balaji R, “Creativity and Innovations in Business Management”, International Conference at Jeppiar Engineering College, Chennai, 26-27 March,2015

National Conference:

  • Balaji R, “Higher Education”, at Centre For Entrepreneur Development, Tamilnadu, 14th May,1998
  • Balaji R, “Emerging Trends in Advertising Salesmanship in the Global era”, at The American College,Madurai, 1-2 Feb, 2004
  • Balaji R, “Self Help Group- A silent Revolution”, at Arulmigu Palani Andavar College, Palani, 17th March,2004
  • Balaji R, “Customer Relationship Management” at The American College, Madurai, 17th March,2004
  • Balaji R, “Risk Management in Banks”, at University of Madras, 21st March,2007
  • Balaji R “Retail Marketing-challenges and opportunities”, at University of Madras, 18th Feb,2008
  • Balaji R, “Innovation for Business Excellence”, at Easwari Engineering College, Chennai, 29th Sept, 2008
  • Balaji R, “Think Global Go Rural”, at KSRCollege, Tiruchengode, 18th March,2010
  • Balaji R, “Innovations and Organizational Changes in the Contemporary Arena”. At Velammal Engineering College, Chennai, 9th July,2010
  • Balaji R, “Financial and Social Inclusion”, at Women’s Christian College, Chennai, 8th October, 2010
  • Balaji R, “Digital Marketing”, at Easwari Engineering College, Chennai, 12th Oct,2010
  • Balaji R, “98th Indian Science Congress”, at SRM University, Chennai, 3-7 Jan,2011
  • Balaji R, “IFRS- Extent of implementation in India”, at Bharath University, Chennai, 9th March,2012
  • Balaji R, “Financial Inclusion – A strategy or culture?”, at VIT, Vellore, 16th March,2012
  • Balaji R, “Financial Inclusion in India – A long way to go?”, at Research Department of Business Administration.Rajah Serfoji Government College, Thanjavur, 25-26 Feb,2013
  • Balaji R, “New Dimensions of Management in the Globalised Era- Recent Trends in Indian Banking Sector”, at Madurai Kamaraj University, 29-30 Jan,2015

Working Papers:

Work in Progress:

In the final stage of selection for becoming empanelled resource person of SEBI

Academic Experience:

  • Lecturer in Business Adminisration in Jayaraj Chelladurai College, from 1996 June to 1997 April
  • Assistant Professor in Commerce in Kodaikanal Christian College,Kodaikanal from 1997 June to 2000 May
  • Assistant Professor in Commerce in The American College, Madurai from 2000 June to 2006 April
  • Assistant Professor in Management in Kodai Institute of Technology from 2006 July to 2008 June
  • Assistant Professor in Management in SRM University, Chennai from 2008 Aug to 2012 April
  • Dean in EVA Stalin Business School, Chennai from 2012 to 2013
  • Associate Professor in Management in Bharath University, Chennai from August, 2013 to Sept, 2017
  • Professor in Management in SEC from Aug, 2017 till date

Guideship Details

Guided 2 M.Phil Scholars who have got awarded

Professional Development Activities:

  • Applied for funding for a major project to ICSSR on Direct Benefit Transfer Scheme
  • Have been shortlisted for the final stage of selection as empanelled resource person of SEBI

1, Organized National Conference in 2012

2, Organized a seminar on MOU with a foreign University in 2013

3. Initiated Finance Club and Organized a workshop on Financial Market in SEC in 2017

4. Organized DRESTEIN 17, V-2.0 in MBA Dept in SEC in 2017

Conferences/Seminars/Workshops Attended

  • 21 days Refresher course conducted by Centre for Entrepreneurial Development, Tamilnadu and Dept. of Science & Technology, Govt. of India, during July 6-27,1998
  • FDP Training in Creative Teaching Techniques in Management Education at SRM
  • B-School, Vadapalani, Chennai ,Feb,11-12.2011
  • Workshop on Research Methodology, at Metric Global, Pune,15-16 Oct,2011
  • Workshop on Open Data and Open Development at IFMR, Chennai organized by IFMR and The World Bank 15-16 May,2013
  • FDP on Corporate Governance, Vel Tech Technical University, Chennai,Sept 28, 2013
  • Workshop on New Financial Code at ICSI, Chennai organized by ICSI and IFMR, Sept 30, 2013
  • Workshop on Article Writing, SVN College, Madurai,25th Oct,2013
  • Workshop on Research Article Writing and Publication, Bharath University, Chennai,18-20 Dec,2013
  • Workshop on Role of SEBI in Financial Education and Investment, Bharath University, Chennai,21 Mar,2014
  • FDP on Creative Pedagogy : Fostering Student Creativity and Innovation at IIT Chennai, Nov 28,2014

Achievements and Awards:

  1. Bharath Rathna Dr.Radhakrishnan Gold Medal Award for individual achievement in 2017
  2. Best Research Paper Award in 2013
  3. Reviewer for the International Refereed Journal “Cogent Economics and Finance” and has done two reviews for the journal
  4. Editorial Board Member in “International Journal of Marketing and Financial Management’
  5. Corporate Trainer and have conducted training for the middle level and top level executives of Arjun Technologies, Chennai and Imperial Fashions, Tirupur
  6. Have been a consultant for Metric Global Consultancy, Pune
  7. Been the Co-Director for the Research Centre on Professional Development in Bharath University

Membership

  1. Member of Madras Management Association
  2. Member of ICSI
  3. Member of CA Club

Placements

placement sec 2021

Saveetha Engineering College (SEC) has always been a favourite destination of recruitment for over 230+ Multinational companies and firms. Our focus on placement centers on creating new approaches to attract the best from the industry to our campus.

  • 97% Placement in 2022 Batch.
  • 233 plus Multinational Company visited our Campus
  • 1302 Placement Offers
  • Highest CTC of Rs. 34 Lakhs per annum
  • Average CTC of Rs. 6.15 Lakhs per annum

Testimonial

  • Prof. K. K. Aggarwal, Chairman -NBA, New Delhi

    I have seen this college is taking the full advantage of Autonomous status and designed the curriculum properly. The placement of this college is very good. It was pleasant to see that the greatest paradigm of the education based on quality curriculum, outcome based education, and new emerging technologies are implemented in the curriculum. I'm very sure that the graduates of this college will continue to serve the society.
  • Mr. Jayaprakash Gandhi, Career Consultant & Analyst

    Feeling great to be at Saveetha Engineering College. Students are very interactive and eager to learn emerging technologies. Best wishes.
  • Mr. Udayakumar Ramamoorthy, Managing Director, Cloud First Products and Platforms, Accenture - India

    Unbelievable campus and was amazed with the Lab infrastructure, Teaching methodology and Framework. Very well informed and researched leadership. It was a pleasant and wonderful experience at SEC.
  • Ms. Rohini, Master's in Electrical and Computer Engineering, University of Windsor, Canada

    The most significant period of my student life was at Saveetha Engineering College (SEC). In SEC I learned the confidence to accomplish something that I previously thought was quite unachievable. When I got the chance to pursue an engineering degree, I was eager to learn new skills in the heart of Chennai, particularly at the SEC, to prepare me for the remainder of my coursework and future employment. If you want a fantastic environment and intriguing study options right in Chennai, SEC is one of the BEST options. I am now a proud Saveetha Engineering College alumni who have accomplished something greater than my wildest dreams.
  • Ms. Chandragiri Preethi, Master’s in Business Analytics, University of New Haven, USA

    My journey with Saveetha Engineering College (SEC) was incredible. We all know that college life plays a vital role in every student's life. I have enjoyed my student life during my Bachelor’s. Saveetha enhances the students to gain knowledge and confidence in every aspect. We have the best faculty and infrastructure too. The years I spent here, gave me a lot of memories for a lifetime. I got placed in IBM as an Associate Application Developer through Saveetha placements. Currently, I am pursuing my Master’s in Business Analytics at the University of New Haven, USA.
  • Ms. E. Cindhu, Application Developer, IBM

    College life is known as one of the most memorable years of one's life. It is entirely different from school life. In same way college life at Saveetha exposes us to new experiences and things that we were not familiar with earlier. Saveetha Engineering College provides us wide variety of activities from which students can explore academics, sports and lot more co-curricular events. These activities not only allow students to interact with each other but also help them to grow their selfconfidence. I elect myself as one of the examples. I built lot more self-confidence to face the external world with courage. Also, I had student friendly environment which makes me free to raise queries regarding academics and co-curricular activities.
  • Mr. Raghavender, placed at SAP

    Hi! Education is our passport to the future. Saveetha Engineering College, so passionately encouraged us to explore more in the field of engineering. Being a Computer Science graduate, I was provided with immense opportunities such as Hackathons, Technical Events, and Webinars of various Top organizations. Professors are very friendly-minded and helped us to explore to the fullest.
  • Ms. S. Divya, SAP Consultant, IBM India Pvt. Ltd.

    A college is a crucial part of everyone's life. To learn, have fun and set up a path in your career! A college is moreover a collaboration of everything to make us a better person in life by expertise! If you admit it, then trust me Saveetha Engineering College is probably the best! I have been to three Hackathons in my four years journey. We had an opportunity to showcase our technical skills and present our projects to the Government of India.
  • Mr. Thilak Gowtham T N, Product Consultant, ZOHO

    Saveetha Engineering College (SEC) gave me a phenomenal space for holistic development. SEC has set up grounds for a complete progressive career. Saveetha Engineering College has been a turning point and my alma mater for success. Along with work, I am also a part of the Executive MBA class from a top B school that happened due to the rich experience I had during my undergraduate days at SEC.

Talk to us

8939902737