Professor
Academic Scores:
Accounting for Management 126.7999
Business Research Methods 90
Merchant Banking and Financial Services 172.9314
Merchant Banking and Financial Services 159.7284
PROFESSIONAL ETHICS IN ENGINEERING 202.7435
PROFESSIONAL ETHICS IN ENGINEERING 221.1153
PROFESSIONAL ETHICS IN ENGINEERING 222.931
Professional Ethics in Engineering 217.7718
Area of Specialization:
- MBA- Finance & Marketing
- M.Phil – Finance
- Ph.D - Finance
Research Interests:
- Business Ethics and Corporate social Responsibility
- Financial Inclusion in Unbanked and Under banked areas
- Green Marketing
- Rural Marketing
- Behavioral Finance
- Neuro Marketing
Selected Publications:
Journal Publications:
- Balaji R, “Business Ethics for MFIs” Indian Journal of Management, June 2010, Volume 3 Page 39-47
- Balaji R, “NPA Management in Public Sector Banks- A Study with specific reference to State Bank of Travancore”, SRM Management Digest, April 2011, ISSN 0973-6905,Volume 9,Page 463-473
- Balaji R, “Advanced Information Technology Practices in Organizations (ERP), International Journal of Innovative Research in Science, Engineering and Technology, Nov,2012, ISSN: 2319-8753
- Volume 1, Issue 1, P 107-108
- Balaji R, “Financial Inclusion- A long way to go?”, Research Explorer of Indian Academic Research Association, February 2013, ISSN 2250-1940,Volume II,Page 539
- Balaji R, “A Study on Quality of Work Life among Employees”, International Journal of Innovative Research in Science, Engineering and Technology, February 2013, ISSN: 2319-8753,Volume 2, Issue 2, P 470-473
- Balaji R, “Trends, Issues and Challenges in Management Education”, International Journal of Innovative Research in Science, Engineering and Technology, April,2013, ISSN: 2319-8753,Volume 2, Issue 4,P 1257-1262
- Balaji R, “A study on Attitude towards Stress among college teachers in southern region of Tamilnadu”, Academicia, June,2013, ISSN:2249-7137
- Balaji R, “Psychographic dimensions of performance appraisal”, Middle-East Journal, 2013, ISSN 1990-9233
- Balaji R, “HR Role in Change, Transformation and Job Effectiveness”, International Journal of Innovative Research in Science, Engineering and Technology, July,2013, ISSN: 2319-8753,Volume 2, Issue 7,p 2961-2964
- Balaji R, “Gender Bias in Career with Special Reference to Media and Advertising Agencies”, International Journal of Innovative Research in Science, Engineering and Technology, August,2013, ISSN: 2319-8753,Volume 2, Issue 8, P 3603-3606
- Balaji R, “A Study on the Problems, Perspectives and Implications of the New Direct Benefit Transfer Scheme With Reference To Kanchipuram District of Tamilnadu”, International Journal of Innovative Research in Science, Engineering and Technology, Sept,2013, ISSN: 2319-8753,Vol. 2, Issue 9,
- Balaji R, “A study on the effectiveness of sales incentives in improving Sales Performance”, International Journal of Advancements in Research & Technology, November 2013, ISSN:2278-7763) (IJoART),Volume 2, Issue 11
- Balaji R, “Innovative Strategies to Expedite the Growth of the Indian Economy”, Middle-East Journal, 2013, P 1758-1760, ISSN 1990-9233
- Balaji R, “Deposit Analysis of Union Bank of India – A Case Study”, Middle East Journal, 2013, Volume 17, Issue 12, ISSN 19909233, Pages 1883-1886
- Balaji R, “Retail Management in India – A Global Perspective of the Challenges and Opportunities”, Indian Journal of Science and Technology, February,2014, Vol 7(2S), 1–4, ISSN: 0974-5645
- Balaji R, “Role of Human Resource Manager in Managing stress of Employees in Manufacturing Concerns”, International Journal of Innovative Research in Science, Engineering and Technology, April,2014, Vol 3, Issue 4 p.11070-73,ISSN: 2319-8753
- Balaji R, “The Ground Reality of Financial Inclusion in India”, International Journal of Marketing and Financial Management, May,2014, Volume 2, Issue 4, ISSN-2348-3954, page 58-61
- Balaji R, “Financial Inclusion Among Tribals In Nilgiris District”, Radix International Journal Of Research In Social Science, June. 2014, Volume 3, Issue 6 ISSN: 2250 – 3994
- Balaji R, “Issues and Challenges faced by HR Managers in Employee Engagement in IT Sector”, International Journal of Innovative Research in Science, Engineering and Technology, June. 2014, Vol 3, Issue 6,p.13114-13117,ISSN: 2319-8753
- Balaji R, “Issues, Challenges and Opportunities in developing Entrepreneurial Skills among women in Rural Sector”, International Journal of Innovative Research in Science, Engineering and Technology, July. 2014, Vol 3, Issue 7,p.14483-485,ISSN: 2319-8753
- Balaji R, “Talent Management”, International Journal of Innovative Research in Science,
- Engineering and Technology, August,2014, Vol.3, Issue,8,ISSN: 2319-8753,page 15431-15434
- Balaji R, “Enhancing Global Environment through Green Marketing”, International Journal of Innovative Research in Science, Engineering and Technology, August2014, Vol 3, Issue 8,p.15130-133,ISSN: 2319-8753
- Balaji R, “Empowering Generation-Y Entrepreneurs”, International Journal of Innovative Research in Science, Engineering and Technology, September, 2014, Vol 3, Issue 9,p.15903-906,ISSN: 2319-8753
- Balaji R, “Work Life Balance of Women Employees”, International Journal of Innovative Research in Science, Engineering and Technology, October, 2014, Vol. 3, Issue 10, ISSN: 2319-8753
- Balaji R, “Inclusive Financial Growth”, Global Journal of Commerce and Management Perspective, October 2014, ISSN 2319-7285, Vol3(5)
- Balaji R, “An Evaluation of Performance of Asset Reconstruction Companies”, International Journal of Advanced Research, December, 2014, Volume 2, Issue 31
- Balaji R, “A Study on Impact of E-Retailing”, International Journal of Economic Research, May,2015, ISSN No: 09729380, Vol.12 No.1
International Conference:
- .Balaji R, “Economic Liberalization in South Asia- Directions for 21st Century”, International Conference organized by IIM, Bangalore, Montclair State University, USA and Mohamad Sathak Trust, Chennai, 10-13 Aug 1998
- Balaji R, “Higher Education for Human Development”, International Conference at Jamia Hmamdard, New Delhi organized by The British Council,The Association of Indian Universities and Jamia Hamdard, 22-24 Feb,2000
- Balaji R, “Micro Finance”, International Conference at Pondicherry University, 21-23 Jan,2009
- Balaji R, “Corporate Social Responsibility in the Globalised Scenario”, International Conference at Holy Cross College, Trichy, 22-24, Jan,2009
- Balaji R, “International Challenges of Global Business in the 21st Century”, International Conference at Rev.Jacob Memorial Christian College, Ambilikkai, 4-5 Feb,2009
- Balaji R, “Impact of Economic Crisis in Global Business Scenario:, International Conference at Sri Sairam College of Engineering, Chennai, 24-25, Sept, 2009
- Balaji R, “ Business Research Methods”, International Conference at SRM University, Chennai, 20-21 Jan,2011
- Balaji R, “The maturity of Indian Investors”, International Conference at Bharath University, Chennai, 11-12 Aug,2011
- Balaji R, “Impact of FDI on retail sector in India”, International Conference at Sairam Institute of Management Studies, Chennai, 22-23 Sept,2011
- Balaji R, “The Role Models or Major violators?”- An Analysis of the extent of implementation of CSR by MNCs in developing Countries”, International Conference at SRM University, Chennai, 17th Feb.2012
- Balaji R, “Direct Benefit Transfer Scheme”, International Conference at SVN College, Madurai, 12th Feb,2014
- Balaji R, “Creativity and Innovations in Business Management”, International Conference at Jeppiar Engineering College, Chennai, 26-27 March,2015
National Conference:
- Balaji R, “Higher Education”, at Centre For Entrepreneur Development, Tamilnadu, 14th May,1998
- Balaji R, “Emerging Trends in Advertising Salesmanship in the Global era”, at The American College,Madurai, 1-2 Feb, 2004
- Balaji R, “Self Help Group- A silent Revolution”, at Arulmigu Palani Andavar College, Palani, 17th March,2004
- Balaji R, “Customer Relationship Management” at The American College, Madurai, 17th March,2004
- Balaji R, “Risk Management in Banks”, at University of Madras, 21st March,2007
- Balaji R “Retail Marketing-challenges and opportunities”, at University of Madras, 18th Feb,2008
- Balaji R, “Innovation for Business Excellence”, at Easwari Engineering College, Chennai, 29th Sept, 2008
- Balaji R, “Think Global Go Rural”, at KSRCollege, Tiruchengode, 18th March,2010
- Balaji R, “Innovations and Organizational Changes in the Contemporary Arena”. At Velammal Engineering College, Chennai, 9th July,2010
- Balaji R, “Financial and Social Inclusion”, at Women’s Christian College, Chennai, 8th October, 2010
- Balaji R, “Digital Marketing”, at Easwari Engineering College, Chennai, 12th Oct,2010
- Balaji R, “98th Indian Science Congress”, at SRM University, Chennai, 3-7 Jan,2011
- Balaji R, “IFRS- Extent of implementation in India”, at Bharath University, Chennai, 9th March,2012
- Balaji R, “Financial Inclusion – A strategy or culture?”, at VIT, Vellore, 16th March,2012
- Balaji R, “Financial Inclusion in India – A long way to go?”, at Research Department of Business Administration.Rajah Serfoji Government College, Thanjavur, 25-26 Feb,2013
- Balaji R, “New Dimensions of Management in the Globalised Era- Recent Trends in Indian Banking Sector”, at Madurai Kamaraj University, 29-30 Jan,2015
Working Papers:
Work in Progress:
In the final stage of selection for becoming empanelled resource person of SEBI
Academic Experience:
- Lecturer in Business Adminisration in Jayaraj Chelladurai College, from 1996 June to 1997 April
- Assistant Professor in Commerce in Kodaikanal Christian College,Kodaikanal from 1997 June to 2000 May
- Assistant Professor in Commerce in The American College, Madurai from 2000 June to 2006 April
- Assistant Professor in Management in Kodai Institute of Technology from 2006 July to 2008 June
- Assistant Professor in Management in SRM University, Chennai from 2008 Aug to 2012 April
- Dean in EVA Stalin Business School, Chennai from 2012 to 2013
- Associate Professor in Management in Bharath University, Chennai from August, 2013 to Sept, 2017
- Professor in Management in SEC from Aug, 2017 till date
Guideship Details
Guided 2 M.Phil Scholars who have got awarded
Professional Development Activities:
- Applied for funding for a major project to ICSSR on Direct Benefit Transfer Scheme
- Have been shortlisted for the final stage of selection as empanelled resource person of SEBI
1, Organized National Conference in 2012
2, Organized a seminar on MOU with a foreign University in 2013
3. Initiated Finance Club and Organized a workshop on Financial Market in SEC in 2017
4. Organized DRESTEIN 17, V-2.0 in MBA Dept in SEC in 2017
Conferences/Seminars/Workshops Attended
- 21 days Refresher course conducted by Centre for Entrepreneurial Development, Tamilnadu and Dept. of Science & Technology, Govt. of India, during July 6-27,1998
- FDP Training in Creative Teaching Techniques in Management Education at SRM
- B-School, Vadapalani, Chennai ,Feb,11-12.2011
- Workshop on Research Methodology, at Metric Global, Pune,15-16 Oct,2011
- Workshop on Open Data and Open Development at IFMR, Chennai organized by IFMR and The World Bank 15-16 May,2013
- FDP on Corporate Governance, Vel Tech Technical University, Chennai,Sept 28, 2013
- Workshop on New Financial Code at ICSI, Chennai organized by ICSI and IFMR, Sept 30, 2013
- Workshop on Article Writing, SVN College, Madurai,25th Oct,2013
- Workshop on Research Article Writing and Publication, Bharath University, Chennai,18-20 Dec,2013
- Workshop on Role of SEBI in Financial Education and Investment, Bharath University, Chennai,21 Mar,2014
- FDP on Creative Pedagogy : Fostering Student Creativity and Innovation at IIT Chennai, Nov 28,2014
Achievements and Awards:
- Bharath Rathna Dr.Radhakrishnan Gold Medal Award for individual achievement in 2017
- Best Research Paper Award in 2013
- Reviewer for the International Refereed Journal “Cogent Economics and Finance” and has done two reviews for the journal
- Editorial Board Member in “International Journal of Marketing and Financial Management’
- Corporate Trainer and have conducted training for the middle level and top level executives of Arjun Technologies, Chennai and Imperial Fashions, Tirupur
- Have been a consultant for Metric Global Consultancy, Pune
- Been the Co-Director for the Research Centre on Professional Development in Bharath University
Membership
- Member of Madras Management Association
- Member of ICSI
- Member of CA Club