📚 The Marketing Stream of the Department of Management Studies at Saveetha Engineering College successfully conducted an exclusive Faculty Development Programme on “Publishing in High-Quality Marketing Journals: The Path(s) to Acceptance” on July 11, 2026.
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🎤 The session was led by Prof. Babu Lourduraj John-Mariadoss, who is J. B. Hoskins Professor of Marketing at the Rawls College of Business, Texas Tech University, and Editor-in-Chief of Marketing Intelligence & Planning.
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🌟 From journal selection to final acceptance, the session mapped the full publishing journey. Real-world editorial insights and an engaging Q&A session gave faculty and research scholars practical clarity on manuscript preparation and publication ethics.