Professor

MARKETING

MARKETING

• “Industrial Mishaps and their Preventive Measures – A case of Asian Colour System, Chennai, Tamilnadu, India”, European Journal of Molecular and Clinical Medicine, Vol.07, Issue 06; ISSN 2515-8260.
•  “Critical Factors Leading to Successful Implementation of HRD Practices/Policies in Indian Commercial Banks: Employees Perspective” The Empirical Economics Letters, ISSN 1681 8997. (Under Review)
• “Computational Analysis and Intelligence for Mediating Effect of Investment Knowledge on Investment Intention and Investment Behaviors” - Elsevier - Materials Proceedings Published on 18th February 2021, 2214-7853.
• “ An Analytical Study on Impact of Toll Charges on profitability in Globelink WW India Pvt Ltd - Solid State Technology (Scopus Indexed and Anna University Annexure), Volume:63, Issue 5, Page no- 6419-6427, ISSN NO- 0038-111X, December 2020.
• A Revisit on the Application of Hackman and Oldham Model in Organization in International Journal of Research in Commerce and Management, Volume No 2, Issue No 2 February 2011, ISSN 0976-2183.
• A Study on Quality of Service as a tool for Enhancement of Customer Satisfaction in Banks in International Journal of Business Intelligence and Management, Volume 2, 2010, ISSN 0972-9380.
• RFID Technology in Retail Industry. International Journal of Retailing and Rural Business Perspectives, Volume 2, Number 2, April-June 2013, ISSN 2279-0942.
• Structural Equation Model for banking Sector in International Journal of Business Intelligence & Innovations, Special Volume 2, Issue 2 August 2015, ISSN 2348 - 4705.
• Probing The Factors Influencing Shoppers’ Behaviour And Its Impact On Shoppers’ Loyalty – An Empirical Study With Special Reference To Shopping Malls In Chennai City, Asian Journal of Research in Social Sciences and Humanities, Vol-6,Issue-5, May-16, ISSN 2249-7315.
• Employees Job Satisfaction in Information Technology Organizations in Chennai City - An Empirical Study, Asian Journal of Research in Social Sciences and Humanities, Vol-6, Issue-4, April-2016, ISSN 2249-7315.
• Behavioural Intention & Customer Satisfaction in Banking Sector: A Sem Approach, Asia Pacific Journal of Marketing & Management Review, Vol No-5, Issue – 8, August 2016, ISSN 2319-2836.
• Examining the Interrelationship among Organizational Justice, Organizational Climate and Organizational Citizenship Behaviour with Respect to Telecommunication Industries in Chennai, IJER, Vol-13, Issue-4, 2016, ISSN 0972-9380.
• Exploring the Role of Quality of Services on Organizational Performance in Selected Public Banks in Chennai City, Asian Journal of Research in Social Sciences and Humanities, Vol-6, Issue-10, Oct-16, ISSN 2249-7315.
• Finance for Micro,Small and Medium Enterprises (MSMEs) - A Conceptual Frame Work in International Journal of Economic research, Volume 16, 2019, ISSN : 0972 - 9380.
• E-Tailing the future- In the Indian Scenario published in New Media Marketing Re-Inventing New Avenues by Excel Books during April 2009.
• Shoppers Expectations about Hyper Market in Chennai published by St. Joseph’s College of Engineering in Edited Book Volume during April 2010

• Marketing, That Works in India Authored by YLR. Moorthy, Pearson Publication
• Organisational Behaviour Authored by PS.James, Pearson Publication
• Strategic Management Authored by Dr. Jacob Thomas, Pearson Publication

• Service Marketing for Tamil Nadu Open University
• Advertising Management and Sales Promotion for University of Madras
• Retail Management for University of Madras

• National level Seminar on IPR – The Way Forward organised by Meenakshi Engineering college on 30^th September & 1^st October 2016.
• International Conference on e Waste Management by Dr. MGR University on 20,21^st August 2015.
• International Conference on Business Excellence, Strategies & Transcendence by Sree Sastha Institute of Engineering & Technology on 23^rd January, 2014.
• AICTE Sponsored National level Seminar on the Significance of Social Marketing in India by Easwari Engineering College on 2nd September, 2010.
• Presented Paper on Employee Engagement at the National Conference organized by Bharath University on 27th August, 2010.
• National Conference on Building Global Leadership organized by St.Joseph’s College of Engineering on 16th April, 2010
• International Conference on Innovative Practices in Management by Paavai Engineering College on 31^st December 2009.
• International Conference on Retail Excellence organized by SRM University during 22 – 24 December, 2009.
• International Conference on impact of Economic Crisis in Global Business Scenario organized by Sri Sai Ram Institute of Management Studies during 24 – 25 September, 2009.
• National Conference on New Media Marketing organized by Aalim Muhanned Salegh College of Engineering on 25th April, 2009
• National Conference on Changing role of Service Sector – A Global Perspective organized by Kalasalingam University during 7 – 8 March, 2008
• International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies during 21 – 22 September, 2007
• National Seminar on Emerging Management Paradigms organized by University of Madras during 23 – 24 February, 2006
• National Seminar on Promoting Excellence in Technical Education – The Deemed University Model organized by Velammal Engineering College on 28 March, 2008.

• Saveetha Engineering College as Professor & Head September 2019 to till date
• Learnvel Pvt Ltd (Velammal New Gen Network) as Business Head July 2018 Aug 2019
• Velammal Engineering College as Professor& Head DOMS July 2014 – June 2018
• Saveetha Engineering College as Professor (SG) June 2012 – July 2014
• Velammal Engineering College as Professor June 2007 – Jan 2012
• Tagore Engineering College as Lecturer April 2005 – May 2007
• Vel Tech Group of Educational Institution as Lecturer June 2002 – March 2005

Recognized as a Supervisor (Ref No: 2880017) for guiding Ph.D. scholars of Anna University under the faculty of MANAGEMENT SCIENCES.

• Two-Week AICTE approved FDP on 'Pedagogy for Online and Blended Teaching-Learning Process (FDP201x) Under the aegis of MHRD Conducted by IIT Bombay from 14th September to 12th October 2017
• Two-Week AICTE approved FDP on Foundation Program on ICT in Education (FDP101x) Under the aegis of MHRD Conducted by IIT Bombay from 3rd August to 7th September 2017
• QIP on Model-based Instruction of Outcome-Based Education organized by Technical Teachers Training Institute, Ministry of HRD, Government of India during June 16 – 18, 2016.
• Reflection Lab for School Leaders organised by CII Institute of Quality from 15^th – 17^th October 2015.
• FDP on Financial Literacy organized by Department of Management Studies, Satyabama University on March 7, 2013
• National Workshop on Research Journal Paper Writing and Publication organized by Saveetha School of Engineering, Saveetha University, on 21^st December 2012.
• Workshop on Enterprise Resource Planning – A Road Ahead organized by Anna University on November 7, 2009
• STTP on Team Building & Leadership Skills organized by Mailam Engineering College from March 2 – 6, 2009
• SDP on Innovative Teaching Pedagogy for Technical and Management Faculty organized by VCMCS from April 28 – May 03, 2008
• FDP on Task-oriented teaching organized by VEC on August 01, 2008
• Soft Skills Workshop organized by Infosys Technologies Ltd during September 24 – 28, 2007
• FDP on Games for Management Teaching organized by University of Madras during February 23 – 25, 2005
• SDP on Inter-Personal Skills Development in Management organized by Vellore Institute of Technology during February 2 – 16, 2005
• QIP on Instructional Design and Delivery organized by Technical Teachers Training Institute, Ministry of HRD, Government of India during April 12 – 17, 2004
• Department of Science & Technology (NSTEDP), Govt. of India Sponsored Faculty Development Program on Entrepreneurship at Vellore Institute of Technology-TBI from 15th to 27th November 2010.
• NEN Sponsored Advanced course on the Business plan at International Institute of Information & Technology, Bangalore from 2nd to 4th August 2010
• NEN Foundation Course at Aurora Business School, Hyderabad during October 19 – 23, 2009